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The Coca-Cola logo has been very successful. It has been successful because science even proves that the color red makes people have an appetite. It is also very simple and straight to the point.
The classic open sign has been successful too. It is a classic sign that basically has the look and feel of a local place that people love. It is simple and makes the customer feel like they are helping out local businesses.
The Fed Ex local is successful because of how simple it is. The logo is just the word with two colors and there is an arrow in between the E an X which is a symbol of shipping.
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